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Top 10 Stock Brokers In India In 2023 – Comparison and Review

Top 10 Stock Brokers In India In 2023 – Comparison and Review

Top 10 Stock Brokers In India In 2023 – Comparison and Review

No need to tell it that choosing the best stock broker can have a huge impact on the outcome of your investments. With the ever-changing landscape of the stock market and advances in technology, new brokers are popping up every year. 

Looking ahead to 2023, we take a look at some of the best options for investors looking to invest in India. In this article, we examine and compare the five best stock brokers in India in 2023, based on their offerings, fees, technologies, and overall customer experience. 

Whether you are an experienced or novice investor, this is a must-read to help you make informed investment decisions.

1. Introduction to 10 Best Stock Brokers in India

In this blog post, we present the top 10 stock brokers in India for 2023 with a comparison and rating. The full-service category includes ICICI Direct, Sharekhan, HDFC Securities, Angel One and Axis Bank, while Zerodha is considered the best stock broker in India. The comparison is aimed at retail investors for whom transparency and a low brokerage structure are key. Saxo Bank's trading platform is considered excellent and adds value to its offering.

With over 4 million customers, Zerodha is the biggest and best stock broker in India. Overall, we aim to provide insights and reliable information to help you make an informed decision about the best stock broker in India.

1. Zerodha

Zerodha is the best stock broker in India as of 2019 with over 60 thousand active customers. Its platform offers online trading in stocks, FO, commodities and more and is known for its low brokerage fees. 

It is also the largest broker in India in terms of the total number of customers, estimated at over 9 million on the BSE and NSE. Not surprisingly, Zerodha accounts for nearly 15 per cent of India's total retail trading volume. 

The broker has created a convenient and user-friendly trading environment for both novice and experienced traders, cementing its position as the best brokerage firm in India.

2. Groww

Groww has earned a place among the best stock brokers in India with its 5373705 active clients, ranking second. 

The platform does not charge brokerage fees for investments, while it charges Rs 20 per order for trading. Groww offers access to gold, fixed deposits and global equities, making it a one-stop solution for all trading needs. 

The application also offers learning resources to help traders gain knowledge and improve their investment strategies. 

Overall, Groww has established itself as a reliable and easy-to-use platform that is perfect for investors looking for a straightforward trading experience.

3. AngelOne

After Zerodha and Groww, Angel One is the third-best broker in India in terms of active clients. Recently, Angel One launched a zero-cost brokerage service for cash-executed trades, which costs only 20 rupees per order. 

This makes Angel One an attractive option for retail investors who want to keep their brokerage costs low. The full-service broker is known for its innovative products and has gained popularity among investors for its user-friendly mobile and web platforms. 

With a client base of over 9,000 customers, Angel One is a reliable and trustworthy dematerialized account for a wide range of traders and investors. 

Its position as the third-best broker in India is a testament to the quality of service it provides to its clients.

4. Upstox

Upstox, also known as RKSV Securities, has secured the fourth position among stock brokers in India in terms of the total number of active customers. 

With over 2.8 million active users, the discount broker has gained the trust of investors across the country. 

Its fixed price plan of 20 rupees attracts investors who are looking for an affordable option for their transactions. Another important feature that sets Upstox apart is its fully online account opening, which eliminates the need for paperwork. 

Upstox's transparent pricing and services have earned it a good reputation in the market, making it a popular choice among investors.

5. ICICIDirect

ICICIDirect, the fifth largest stockbroker in India with an active client base of 2,333,088, is a popular choice for traders and investors. 

Known for its customer-centric approach and user-friendly platform, ICICIDirect offers a wide range of products and services, including stock trading, derivatives, mutual funds and more. 

Despite its popularity, ICICIDirect faces stiff competition from other top brokers such as Zerodha, Groww and Angel One. However, with its extensive branch network and a team of experienced professionals, 

ICICIDirect continues to be a reliable and trustworthy partner for many traders and investors in the country.

6. HDFC Securities

When it comes to full-service stockbrokers in India, HDFC Securities is a force to be reckoned with. According to the latest data, HDFC Securities ranks sixth among the top 10 securities brokers in India.

With over 1 million active customers, HDFC Securities offers investors a wide range of investment options and innovative products. Thanks to its reputation and customer loyalty, HDFC Securities has become a trusted brand in the Indian stockbroking industry. 

Despite intense competition in the market, HDFC Securities has managed to maintain its position as an industry leader. With its focus on customer satisfaction and technology solutions, HDFC Securities is poised to continue its growth trajectory in the coming years.

7. Kotak Securities 

Seventh in the ranking of best stock brokers in India is Kotak Securities with a considerable number of active clients. Kotak Securities has been a trusted name in the stock trading industry for many years and is known for its sound research and advisory services. 

With a wide range of financial products and services, Kotak Securities caters to the diverse needs of its clients. The broker offers an easy-to-use trading platform and its trading app is known for its speed and efficiency. 

Kotak Securities is also known for its strong presence in the mutual fund industry. Overall, Kotak Securities is a great option for beginners and experienced investors looking for quality research and advisory services.

8. Motilal Oswal

Motilal Oswal ranks eighth among Indian brokers by the total number of active clients. With over 8,000 active clients, Motilal Oswal is the only full-service broker in this ranking. Founded in 1987, Motilal Oswal is a well-known name in the Indian stock market and offers a wide range of financial products and services. 

Its trading platform is considered user-friendly and equipped with advanced tools for smart trading. Despite its place in the list, Motilal Oswal has a loyal client base and is known for its high-quality analysis and customized advisory services. 

Although it doesn't offer the same competitive pricing as some of the top discount brokers, it makes up for it with excellent customer service and investment strategies tailored to individual needs...

Overall, Motilal Oswal is a reliable and reputable broker for investors looking for a comprehensive brokerage account.

9. Sharekhan:

Sharekhan, one of the most popular full-service brokers in India, ranks ninth among active clients. Sharekhan is a household name in India and has been serving investors since its inception in 2000. The company offers a wide range of investment options, including equities, derivatives, commodities, mutual funds and IPOs...

Sharekhan has a strong presence in more than 575 cities with over 1,800 branches and franchisees. The company offers its clients various innovative products and tools to achieve their investment goals...

Sharekhan is known for its dedicated research team that provides in-depth market analysis to help investors make informed decisions about their investments. Overall, Sharekhan's position as the 9th broker with active clients underscores its credibility and reliability in the market.

10. 5paisa

The list of top 10 stock brokers in India would not be complete without mentioning 5paisa, which ranks 10th among active clients. It is a popular discount broker known for its low prices and advanced charting tools...

However, it lags behind other discount brokers such as Zerodha and Upstox in terms of the number of clients. However, thanks to its user-friendly interface and search features, the platform is a good choice for many traders. 

With its comprehensive investment products, including mutual funds, stocks, and derivatives, 5paisa is slowly gaining a reputation in the industry. It is definitely a broker to consider if you are looking for a balance between affordability and service quality.

Understanding the Full-Service Category

The second part of the blog post is about understanding the full-service broker category. Full-service brokers offer a range of services beyond just buying and selling stocks. These brokers assist their clients with portfolio management, investment planning, research and advisory services...

They provide customized solutions based on the client's investment objectives, risk tolerance and financial background. Full-service brokers charge higher fees than discount brokers but offer a holistic approach to investing....

These brokers are known for their quality services and expertise in the stock market.

Best Full-Service Stock Brokers in India

When it comes to the best full-service stock brokers in India, ICICI Direct, Sharekhan, HDFC Securities, Angel One and Axis Bank are the undisputed leaders in this category. 

These brokers offer a wide range of investment services, including stock trading, mutual funds, bonds and IPOs. They also offer research and advisory services to help investors make informed decisions...

The full-service category is particularly suitable for those who need comprehensive support, personal attention and expert advice. 

Brokerage fees are higher than discount brokers, but the added benefits make it a worthwhile investment for long-term investors.

ICICI Direct, Sharekhan, HDFC Securities, Angel One, and Axis Bank

When it comes to the full-service broker category in India, ICICI Direct, Sharekhan, HDFC Securities, Angel One and Axis Bank are the most popular among investors. 

With a loyal client base of over 30,000 clients, ICICI Direct is one of the top-rated full-service brokers. Sharekhan and HDFC Securities are also known for offering numerous trading and investment options to their clients. 

Angel One offers affordable brokerage rates and an easy-to-use trading platform. Axis Bank, on the other hand, is a reliable option for investors who value the trust and security of their trading partners....

All in all, these full-service brokers stand out for their comprehensive services and commitment to achieving their clients' investment goals.

Why Zerodha is Featured in the List?

The reason why Zerodha is on the list of top 10 stock brokers in India is due to its commendable reputation and client base. In just 8 years since its inception, Zerodha has managed to become the #1 stock broker in India with the most clients, surpassing even ICICI.

Moreover, Zerodha's trading platform, Kite, is considered the safest and most reliable trading app for Indian stock traders, making it a favourable option for small investors. 

Zerodha offers great features like low brokerage fees, high engagement and the fact that it is 100 per cent web-based, which makes it the preferred choice for traders. 

All these factors have made Zerodha one of the top 10 best stock brokers in India and one of the most recommended.

Comparison of Top Stock Brokers in India for Small Investors

For retail investors in India, choosing the right stock broker can make all the difference. Comparing the best brokers in this category can help you narrow down your options. 

  • Zerodha is a popular choice, offering a fixed commission of just 20 rupees per executed order. 
  • HDFC Securities is also popular and offers a wide range of investment options and a user-friendly platform. 
  • Angel One offers a mobile application that is popular with users, making it easy to invest on the go.
  • ICICI Direct offers a strong research team and a range of educational resources for investors. 
  • Axis Bank offers competitive pricing and a popular trading platform. 

Retail investors can benefit by choosing a stock broker that suits their personal investment needs and preferences, whether through low brokerage fees or a convenient mobile application.

Review of HDFC Securities as a Top Stock Broker

HDFC Securities is one of the leading full-service stock brokers in India and is known for its comprehensive and feature-rich trading platform. 

The brokerage serves a diverse clientele, including retail investors and institutional traders, with a wide range of financial products and services. Although its brokerage structure is not similar to Zerodha's, the company offers reliable trading services and research reports to its clients. 

HDFC Securities also offers a mobile trading application that allows investors to access the markets on the go. 

With a rating of 4 out of 5, HDFC Securities has earned a loyal client base that trusts its expertise and attention to detail.

Positive reviews for Zerodha and Angel One mobile trading apps

In the world of stock trading, a reliable and easy-to-use mobile trading app is essential. Zerodha and Angel One have received positive reviews for their mobile trading apps that offer advanced trading features and a smooth user experience. 

These apps are especially popular among new investors and retail investors who appreciate the fact that they can easily trade on the go. 

Meanwhile, Angel One offers a range of investment options, including equities, F&O, currencies and commodities. 

Both brokers are registered with SEBI and offer investors transparency and low brokerage fees. 

In conclusion, these mobile trading apps are an attractive option for anyone who wants to trade stocks easily, whether a beginner or an experienced trader.

Saxo Bank: A Great Trading Platform 

Saxo Bank is known for its exceptional trading platform and research tools, making it an excellent choice for investors looking for a high-quality trading experience. 

Although Saxo Bank is not accessible to retail investors, it offers a more sophisticated clientele a range of investment options that include trading forex, stocks, bonds, options, futures, and even cryptocurrencies. 

Saxo Bank's easy-to-use platform offers advanced trading tools to meet traders' needs, and algorithmic trading support is an added bonus. 

Overall, Saxo Bank is an exclusive multi-asset broker that offers its clients unparalleled research and trading tools, making it one of the best in the industry.

Low Brokerage Structure and Transparency for Clients

One of the most important factors for investors when choosing a broker is the brokerage commission structure. The best stock brokers in India offer competitive pricing and transparent commission structures to suit both small and large investors. 

Zerodha, for example, is known for its low brokerage fees, which are calculated on a flat fee basis. The broker also offers tools and calculators that allow investors to track the exact fees for each transaction, providing maximum transparency. 

This makes it easier for investors to plan their investments and minimize costs. In addition, the broker is known for its efficient and easy-to-use trading platform, making it a popular choice for investors of all types. 

With the growing demand for transparency and cost-effective services, it is not surprising that Zerodha is emerging as the largest and best stock broker in India with over 4 million active customers.

Zerodha: The biggest and best stock broker in India with over 4 million customers

Zerodha is undoubtedly the biggest and best stock broker in India with over 4 million customers. Founded in 2010, the discount brokerage firm has taken the industry by storm with its low brokerage fees. 

Zerodha offers the best Demat account in India and provides trading accounts and Demat accounts to its customers. 

With its high-quality trading services, Zerodha has earned a loyal customer base and has topped the list of best stock brokers in India since 2019. Its brokerage structure of 20 rupees per executed order has made it an attractive option for traders and retail investors....

Its transparency and customer-centric approach have garnered rave reviews and further cemented its position as a market leader. 

In addition, Zerodha has a mobile trading application that has received positive reviews from its clients. With a proven track record in providing its clients with unparalleled services, Zerodha is truly the biggest and best stock broker in India.


In conclusion, the Indian stock market sector has experienced significant growth in recent years as more and more people are opting for online trading. 

The top 10 Indian stock brokers offer a range of services and features tailored to the specific needs of traders and investors. From our unbiased test and comparison, Zerodha emerges as the leading broker with the largest number of active clients. 

However, other brokers such as Groww, Angel One, ICICIDirect, HDFC Securities and Sharekhan have also consolidated their position in the market. The rise of discount brokers such as Upstox and 5paisa shows the growing demand for low-cost options trading. 

In general, investors and traders should weigh their needs and preferences before choosing a stock broker, and this report provides detailed insights to make an informed decision.

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